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AKOONU BLOGS

Pat O'Brien - October 19, 2017

Really good enterprise sales people are a lot like 007 “superagents.” They are resourceful, fast-acting and masterful...

Jeff Freund - October 13, 2017

Sunlight at a glance, is just that, light. But science teaches us early on how critical it is to look at things in...

Kathleen Atkins - October 5, 2017

Marketers, let’s be realistic. You can’t always create the perfect experience for everyone. Your content consumers are...

Kathleen Atkins - September 28, 2017

Selling is a numbers game, but it doesn’t need to be limited to just that. Try researching “improve your sales...

Kathleen Atkins - September 26, 2017

With thousands of technology solutions available for each of the various stages of your sales and marketing needs,...

ABM
Kathleen Atkins - September 21, 2017

The tremendous investment in developing and qualifying opportunities in accounts makes understanding which are winnable...

Kathleen Atkins - September 14, 2017

It’s a mandate from above. They get paid a salary to do things like this. If it’s not in Salesforce it doesn’t exist…..

Kathleen Atkins - September 8, 2017

Buyers and sellers far too often experience friction. Buyers—who are focused on solving a problem—may find themselves...

Kathleen Atkins - September 1, 2017

The hardest part about crafting a meaningful content voice is accepting that it’s not about you—it’s about your...

Kathleen Atkins - August 24, 2017

Account-Based Sales and Marketing strategies fundamentally rely on buyer understanding and insights. We regularly check...