Akoonu Pipeline Reviews and Forecasting
Akoonu Pipeline Reviews and Forecasting
The hardest part about crafting a meaningful content voice is accepting that it’s not about you—it’s about your audience. Here’s a process for getting it right. Our natural instinct as marketers is to think the best voice mirrors what we … Read More
There’s millions of search results for “shareable email tips,” “shareable content framework,” and “anatomy of shareable content.” So…. why would I add to this pile of content? After reviewing 100+ results related to “shareable emails,” I couldn’t find what I … Read More
It’s no secret that your buyers have the insights you need to get your marketing and sales plans right—but it can be hard for to secure the interviews needed to capture these. … Read More
There is a lot at stake for your content. It needs to generate leads and recognition in the marketplace. Content also needs to support marketing and sales initiatives throughout the funnel and pipeline. If content resonates with buyers and fulfills their … Read More
We hear it all the time. Be buyer-centric. Talk to customers. Create “high quality” content. And at the same time, we’re tasked to meet content quotas, track results and make sure content leads to sales. Can the same piece of … Read More
We’ve analyzed a significant amount of Buyer Persona interviews for our customers. One consistently common feedback area, regardless of industry, is that buyers don’t like “marketing speak” or “sales speak.” This can seem ambiguous and difficult to address if you … Read More
Over the past month, we noticed a number of the trending topics on Twitter for #B2Bmarketing collectively painted the story of marketers hard at work to understand and better create and deliver content to their buying audiences. Below, we share … Read More
Coming up with great, organized content ideas on a regular cadence can be a daunting task. Sometimes creativity flows, but the content doesn’t align with the task at hand. Sometimes the content idea aligns, but your creativity refuses play along. … Read More
Developing a content journey to support your Buyers Journey— as well as your Sales team’s needs— is a task that requires research and planning. Below are best practices for building an effective plan. … Read More
As marketers, we analyze consumption statistics, engagement data, social impact, traffic, downloads, form fills and more. Buyer Personas and Journey Maps guide our strategic content planning, and we measure how those strategic choices help us be more buyer-centric with more … Read More