Best practices for strategic content planning and development

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Strategic Content Planning

A  strategic content plan is buyer-centric, is balanced across audiences and journey stages, and is aligned to your brand and business priorities. 

Resources and Examples


View this example of a detailed content brief to see what information is needed to effectively create and use targeted content.

This content marketing benchmark report provides an analysis of content marketing maturity across 43 industries and key learnings for B2B marketers on how to elevate their own content marketing programs.

View our e-book for a framework of the 5 vital classes of content to use throughout the buying journey.

Check out this ebook on the 12 principles for successful agile content marketing.

Read our feature sheet to learn more about how Akoonu's strategic marketing platform fuels effective account-based marketing and selling.