In this report, you’ll learn:
- The four tiers of content marketing maturity
- How to assess content marketing maturity
- Maturity levels overall and by industry
- The typical progression of content marketing investments
- What it will take to emerge as a content marketing leader in both high scoring and low scoring industries
The report also includes a foreword by Robert Rose, Chief Strategy Officer at the Content Marketing Institute, in which he shares his analysis on this data and what it means for B2B marketers across all industries.