SMART ACCOUNT-BASED MARKETING INVESTMENTS

SUCCEED WITH ACCOUNT-BASED SELLING

Connect With Every Buyer in Your Buyers Journey
with AkoonuTM for Marketing

Execute Campaigns

EXECUTE CAMPAIGNS THAT DRIVE ACCOUNT-BASED SELLING

Effectively Target Buying Committees with AkoonuTM for Marketing

  • Automatically tag new leads and contacts at accounts by persona to support targeted campaigns
  • Develop and manage Targeted Messaging by persona based on buyer journey stages to increase conversion and engagement
  • Close the loop on buyer engagement from marketing generated leads in accounts with Sales Teams using Akoonu for Sales

Understand buyers

UNDERSTAND BUYERS IN ACCOUNTS AND HOW THEY BUY

Hone Campaign Strategies with Personas and Journey Maps

  • Leverage details in buyer personas by journey stage to inform campaign strategies on buyer needs, content preferences and channels
  • Apply AkoonuTM Insights Engine customized persona identification rules automatically to tag leads and contacts by buyer persona
  • Use persona tags to build targeted campaigns and content to individual leads and contacts based on their stage in your pipeline

Apply Targated Messaging

APPLY BUYER-CENTRIC CONTENT AND MESSAGING TO CAMPAIGNS

Leverage Targeted Messaging and Content in AkoonuTM for Marketing

  • Connect with targeted messaging crafted for each buyer persona by journey stage
  • Tailor nurture campaigns to follow the buyers journey with content mapped to buyer needs at each stage
  • Select campaign channel, content format and topic by journey stage with validated understanding of buyer preferences

Drive Revenue

PARTNER WITH SALES TO DRIVE REVENUE FROM ACCOUNT-BASED SELLING

Improve Collaboration with Sales to Drive More Engagement in Target Accounts

  • Evaluate buyer engagement patterns in winning deals by persona and journey stage to plan coordinated marketing and sales actions
  • Analyze by persona and journey stage which campaigns and content lead to higher conversions and more buyer engagement
  • Target unengaged Buying Committee members with the right content and messaging based on persona and journey stage