ALIGN THE BUYERS JOURNEY WITH YOUR
SALES PROCESS

BUYER-AWARE ACCOUNT-BASED SELLING WITH AKOONUTM

Define, Develop and Execute
Buyer-Centric Marketing and Sales Strategies

Sales and Marketing Alignment

ALIGN SALES AND MARKETING FOR SUCCESSFUL ACCOUNT-BASED SELLING

Synchronize Buyers Journeys and Your Sales Process with the AkoonuTM Platform

  • Optimize Sales and Marketing execution in accounts with Buyers Journeys mapped to sales processes and Buying Personas to contacts
  • Maximize ROI on ABM with marketing and sales tactics tuned to deliver targeted messages and content for each buyer persona and buying stage
  • Enable Sales Teams to sell more effectively with buyer persona insights and targeted sales messaging and content in Akoonu for Sales

Buyers Journeys

BUYERS JOURNEYS DEFINED WITH EMBEDDED BEST PRACTICES

Guide Marketers to Exceptional Results with Akoonu for Marketing

  • Initiate a data-driven view of buyer personas with Akoonu’s Insights Engine for automated analyses of lead and contact data
  • Jumpstart B2B buyer research using configurable frameworks, question banks, online surveys and data synthesis tools
  • Leverage visual maps of buyer roles and stages by market segment to align Sales and Marketing views and develop strategies

Buyer-Centric Messaging

STRATEGIC MESSAGING AND CONTENT TO FUEL BUYER-CENTRIC EXPERIENCES

Develop Communications and Content Focused on Buyers’ Needs and Preferences Captured in Akoonu for Marketing

  • Manage and refine Message Maps and targeted messaging based on buyer needs and preferences captured in your Journey Maps
  • Inventory content assets across the organization by persona and journey stage using automated content inventory tools
  • Plan content strategically based on buyer needs and preferences by stage to make the most of investments in new or revised assets

System of Record

MAXIMIZE THE VALUE OF YOUR STRATEGIC MARKETING ASSETS

Increase the Reach and Efficiency of Marketing Teams with AkoonuTM for Marketing and Akoonu for Sales

  • Create a system of record for Buyer Personas, Journey Maps, Messaging, Content Inventory, Style Guides and more
  • Publish assets easily across marketing and sales teams, remote offices, contractors and more with the secure Akoonu Portal
  • Automatically operationalize recent buyer insights, messaging and content via synchronization with Akoonu for Sales