ACCOUNT-BASED MARKETING SUCCESS STARTS WITH THE BUYERS JOURNEY

POWER ACCOUNT-BASED
MARKETING WITH
VALIDATED BUYERS JOURNEYS

Akoonu Buyers Journey Maps and Personas streamline buyer research through a proven, data-driven process

  • Best-practice frameworks expertly guide your research of Buyers Journeys
  • Integrated interview, survey and data mapping features speed buyer research
  • Synchronization with Akoonu for Sales aligns your Buyers Journeys, needs and content to your Sales Process

ENGAGE YOUR BUYERS
WITH TARGETED MESSAGES
THAT REFLECT THEIR NEEDS

Akoonu Messaging promotes buyer-centric messaging across Marketing and Sales

  • Validated buyer needs inform development of targeted messages
  • Powerful collaboration features enable teams to efficiently evolve messaging
  • Centralized messaging repository assures organizational alignment

GUIDE YOUR BUYERS JOURNEY WITH STRATEGIC CONTENT PLANNING

Akoonu Content Planning creates Marketing efficiencies and enables Sales with a buyer-centric approach

Maintain content inventory by buyer persona and stage using automated tools

Identify content gaps for buyers and stages with content coverage maps

Pinpoint buyer needs for content to address using integrated frameworks

STEER BUYER-CENTRIC
MARKETING USING
DATA-DRIVEN
ANALYTICS

Akoonu Insights Engine facilitates content personalization with automated persona identification

  • Analyses and reports validate you are marketing to your true buyers
  • Algorithms developed for marketing and sales data match leads and contacts to personas
  • Integration with Marketing Automation enables personalization and persona-based lead nurturing

MASTER THE STRATEGIC MARKETING THAT FUELS ACCOUNT-BASED SELLING