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Learn How Leading Marketers are Shifting B2B Strategies

Learn How Leading Marketers are Shifting B2B Strategies

by Darlene Mann | Oct 13, 2016 | Buyers Journey, Demand Generation

Buyers_Journey_Map.pngB2B buying cycles are more complex than they used to be. With an average of 5.4 Buyers in a collaborative purchase decision, it’s no surprise that Demand Gen Report’s 2016 Buyer’s Survey revealed that over half of those surveyed said purchasing cycles are even longer than last year. (more…)

Examples: How to Apply Journey Maps and Personas to Demand Gen and Social Media

Examples: How to Apply Journey Maps and Personas to Demand Gen and Social Media

by Jeff Freund | Jan 22, 2016 | Demand Generation, Strategic Marketing

Applying_journey_maps_to_social_mediaDon’t live in the dark. And don’t take guesses. Your marketing initiatives – from creation to execution to the technology you use – require quite a bit of investment.  So to make the most of those investments, put time into understanding your buyers, and then apply those awesome insights to every decision you make. (more…)

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  • Buyers Journey
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