Learn How Leading Marketers are Shifting B2B Strategies
B2B buying cycles are more complex than they used to be. With an average of 5.4 Buyers in a collaborative purchase decision, it’s no surprise that Demand Gen Report’s 2016 Buyer’s Survey revealed that over half of those surveyed said purchasing cycles are even longer than last year. (more…)
Don’t live in the dark. And don’t take guesses. Your marketing initiatives – from creation to execution to the technology you use – require quite a bit of investment. So to make the most of those investments, put time into understanding your buyers, and then apply those awesome insights to every decision you make.