Strategic Marketing Platform

Journey Maps
and Personas

Messaging
and Brand

Content Inventory
and Planning

Integration

Recent Blog Posts

August 25, 2016
[Webinar Series] Meet Revenue Acceleration Experts

[Webinar Series] Meet Revenue Acceleration Experts

We're partnering with BlueBird Strategies in their Meet The Masters webinar sessions. During this 6-part webinar series, Smart Marketing For Revenue Acceleration, you’ll learn from the masters of...

August 18, 2016
The ABCs of ABM - Audience, Brand and Content

The ABCs of ABM - Audience, Brand and Content

When you build a lasting home, you start by laying a solid foundation first. Similarly, a successful Account-Based Marketing (ABM) program is built on 3 key foundational building blocks:

  • Audience...

August 11, 2016
Messaging Mixed like a Perfect Margarita

Messaging Mixed like a Perfect Margarita

In honor of summer, vacations and that most sublime of summer drinks, the Margarita (an excellent recipe can be found here), we give you the perfect Messaging recipe:

"Akoonu’s high quality frameworks and processes allowed us to create our personas about five times faster than if we had started from scratch on our own and loaded everything into spreadsheets."

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Doug Laplante

Chief Innovation Officer and VP, Strategy, New Pig Corporation
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