Strategic Marketing Platform

Journey Maps
and Personas

Messaging
and Brand

Content Inventory
and Planning

Integration

Recent Blog Posts

December 2, 2016
Tried and Tested Messaging Validation

Tried and Tested Messaging Validation

With messaging, there’s a lot at stake. Messaging impacts your Marketing team’s ability to produce the right content and run successful, targeted campaigns. It also affects your Sales team’s...

November 18, 2016
5 Ways to Avoid Fatiguing Your Buyers

5 Ways to Avoid Fatiguing Your Buyers

Robert Rose, Chief Content Advisor at the Content Marketing Institute recently wrote a great article in his newsletter about the content treadmill that can lead to fatigue and burn-out among...

November 11, 2016
Planning Content People Want to Read

Planning Content People Want to Read

Coming up with great, organized content ideas on a regular cadence can be a daunting task. Sometimes creativity flows, but the content doesn’t align with the task at hand. Sometimes the content...

"Akoonu’s high quality frameworks and processes allowed us to create our personas about five times faster than if we had started from scratch on our own and loaded everything into spreadsheets."

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Doug Laplante

Chief Innovation Officer and VP, Strategy, New Pig Corporation
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