Strategic Marketing Platform

Journey Maps
and Personas

Messaging
and Brand

Content Inventory
and Planning

Integration

Recent Blog Posts

July 21, 2016
How Cooking Bacon can Lead to Marketing Zen

How Cooking Bacon can Lead to Marketing Zen

The daily pace of marketing has accelerated to a break-neck, frenetic state.  Today’s world is an always-on, hustling-bustling, interrupt-driven, multi-tasking landscape of digital devices,...

July 14, 2016
[Guide] How to Research Your Buyers and How They Buy

[Guide] How to Research Your Buyers and How They Buy

Are you considering building Buyer Personas and Journey Maps? If yes, chances are you have questions about:

  • How to get started
  • How to organize your research
  • How much work is involved
  • The best...

July 7, 2016
3 Keys to Crafting Relevant Messaging

3 Keys to Crafting Relevant Messaging

What reaction do you get when talking about “Messaging”?  Do people roll their eyes, stare at you blankly or run for the hills? Or do they jump for joy?  In most organizations, the answer is...

"Akoonu’s high quality frameworks and processes allowed us to create our personas about five times faster than if we had started from scratch on our own and loaded everything into spreadsheets."

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Doug Laplante

Chief Innovation Officer and VP, Strategy, New Pig Corporation
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