Strategic Marketing Platform

Journey Maps
and Personas

Messaging
and Brand

Content Inventory
and Planning

Integration

Recent Blog Posts

June 23, 2016
3 Ways to Keep Your Brand Messaging Aligned

3 Ways to Keep Your Brand Messaging Aligned

Messaging is one of those things most B2B marketers either love or hate. Or, more likely, love and hate.

June 16, 2016
Want to Speed Up? Slow Down!

Want to Speed Up? Slow Down!

 

“I’m just too busy executing to take on this buyer strategy work.” Sound familiar?  This is something I have heard many times in the last year.  And the funny thing is, it is almost immediately...

June 9, 2016
Content inventories, audits and matrices, oh my!

Content inventories, audits and matrices, oh my!

Bring up “content inventory”, “content audit” or “content matrix” with content marketers and be prepared for passion, disagreement and debate. Also be prepared to learn something. Whichever type...

"Akoonu’s high quality frameworks and processes allowed us to create our personas about five times faster than if we had started from scratch on our own and loaded everything into spreadsheets."

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Doug Laplante

Chief Innovation Officer and VP, Strategy, New Pig Corporation
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