Strategic Marketing Platform

Journey Maps
and Personas

Messaging
and Brand

Content Inventory
and Planning

Integration

Recent Blog Posts

January 13, 2017
How to Make Marketing’s Role in Guided Selling a Success

How to Make Marketing’s Role in Guided Selling a Success

As technology increasingly provides insight into our buyers’ journeys, Marketing gains an opportunity to build a strong partnership in helping Sales drive revenue. Marketers have focused on Buyer...

January 6, 2017
Avoiding Sales and Marketing Speak

Avoiding Sales and Marketing Speak

We’ve analyzed a significant amount of Buyer Persona interviews for our customers. One consistently common feedback area, regardless of industry, is that buyers don’t like “marketing speak” or...

December 15, 2016
Trending Topics in B2B Marketing

Trending Topics in B2B Marketing

Over the past month, we noticed a number of the trending topics on Twitter for #B2Bmarketing collectively painted the story of marketers hard at work to understand and better create and deliver...

"Akoonu’s high quality frameworks and processes allowed us to create our personas about five times faster than if we had started from scratch on our own and loaded everything into spreadsheets."

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Doug Laplante

Chief Innovation Officer and VP, Strategy, New Pig Corporation
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