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and Brand

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and Planning

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Recent Blog Posts

September 29, 2016
Survey Says: 7 Business Experts Define Being Buyer-Centric

Survey Says: 7 Business Experts Define Being Buyer-Centric

Understanding our customers is clearly a key concern among marketers—after all, 84% of the 735 marketing respondents in the 2016 Adobe Digital Marketing Survey rank understanding the whole...

September 22, 2016
5 Types of Expertise You Need to Tackle Targeted Messages

5 Types of Expertise You Need to Tackle Targeted Messages

Did you know chameleons can see 360 degrees around them? This is a skill also expected of today’s marketers.

September 16, 2016
5 Great Resources to Help Marketers Understand What Makes Sales Tick

5 Great Resources to Help Marketers Understand What Makes Sales Tick

You may not believe it, but if you are in Marketing, you are also in Sales. Particularly if you're implementing an ABM strategy.

"Akoonu’s high quality frameworks and processes allowed us to create our personas about five times faster than if we had started from scratch on our own and loaded everything into spreadsheets."

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Doug Laplante

Chief Innovation Officer and VP, Strategy, New Pig Corporation
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