Strategic Marketing Platform

Journey Maps
and Personas

Messaging
and Brand

Content Inventory
and Planning

Integration

Recent Blog Posts

September 22, 2016
5 Types of Expertise You Need to Tackle Targeted Messages

5 Types of Expertise You Need to Tackle Targeted Messages

Did you know chameleons can see 360 degrees around them? This is a skill also expected of today’s marketers.

September 16, 2016
5 Great Resources to Help Marketers Understand What Makes Sales Tick

5 Great Resources to Help Marketers Understand What Makes Sales Tick

You may not believe it, but if you are in Marketing, you are also in Sales. Particularly if you're implementing an ABM strategy.

September 9, 2016
Does Your Content Meet Your Buyers' Needs?

Does Your Content Meet Your Buyers' Needs?

As marketers, we analyze consumption statistics, engagement data, social impact, traffic, downloads, form fills and more. Buyer Personas and Journey Maps guide our strategic content planning, and...

"Akoonu’s high quality frameworks and processes allowed us to create our personas about five times faster than if we had started from scratch on our own and loaded everything into spreadsheets."

doug-laplante.jpg

Doug Laplante

Chief Innovation Officer and VP, Strategy, New Pig Corporation
new-pig-logo.png

Read more from New Pig Corporation