BUYER ENGAGEMENT BEGINS WITH BUYER UNDERSTANDING

SYSTEMATIZE YOUR BUYER RESEARCH

Define, Develop and Deploy Buyer-Centric Strategies with
AkoonuTM for Marketing

Buyer Data

DATA-DRIVEN BUYER INSIGHT FROM AUTOMATED LEADS AND CONTACTS ANALYSIS

Evaluate Buyers Throughout Marketing and Sales Pipeline Stages

  • Analyze buyer personas using data science that accommodates poor quality and/or incomplete data sources
  • Determine concentrations of buyers by seniority and title and analyze changes in buyer participation between pipeline stages
  • Automate for continuous integration with Marketing Automation and CRM systems or import through CSV files

Buyer Research

BEST PRACTICES GUIDE ORGANIZATION AND LAUNCH OF BUYER RESEARCH

Quickly Structure Persona and Journey Research with Pre-Populataed, Configurable Frameworks

  • Minimize set-up costs and time required by modifying pre-built frameworks that define your buyer personas and their buying process
  • Benefit from years of B2B expertise as you select among sections, attributes and values in an easy-to-use form-based interface
  • Tailor frameworks to your specific business needs by modifying existing sections, attributes and values or adding new ones, as needed

Interviews and Surveys

INTEGRATED INTERVIEWS AND ONLINE SURVEYS ACCELERATE RESEARCH

Purpose-Built for Rapid Primary Research and Data Synthesis

  • Develop questionnaires and surveys efficiently using a pre-configured B2B question bank or create your own
  • Capture open-ended or structured data from internal stakeholders or customers with integrated interviews or online surveys
  • Develop validated, data-driven personas through an innovative system that enables rapid review and synthesis of source data

Application Intrgration

AKOONU PORTAL AND INTEGRATIONS OPERATIONALIZE STRATEGIC MARKETING

Raise Sales and Marketing Effectiveness with shared Insights from Buyer Personas and Journey Maps

  • Improve buyer experience by matching new leads and contacts in Marketing Automation or CRM systems to their buyer persona
  • Develop more buyer-centric marketing by sharing buyer journey maps and personas with your organization on the Akoonu Portal
  • Integrate validated buyer persona and journey details into the daily work of your sales team with Akoonu for Sales on Salesforce¬©