Resources full of insights, tips, examples and how-to's
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E-book: The Missing Link for Account-Based Marketing Success
Whitepaper: Best Practices for Building and Maintaining Insightful Buyer Personas
Whitepaper: Best Practices on How to Create Detailed Journey Maps
E-book: The Essential Elements of a Buyer-Centric Marketing Strategy and How to Apply Them Across Marketing
Example of an In-Depth Buyer Persona
Example of an In-Depth Buyer's Journey Map
Example of a Detailed Content Brief
Case Study: New Pig Goes Whole Hog on a Buyer-Centric Marketing Strategy using Akoonu
Case Study: GWA-Chicago Uses Buyer Insights to Create Targeted Content and Messaging that Drive Qualified Leads
Akoonu Features and Capabilities
Akoonu Quick Overview
Content Marketing Maturity Industry Benchmark Report
ebook: 5 Essential Classes of Content to Use Throughout the Buying Journey
ebook: Principles for Successful Agile Content Marketing
Article: The Potential of Account-Based Marketing Can't Be Fully Realized Without Journey Mapping
Recorded Webinar: How to Develop Effective Buyer Personas and Journey Maps and Apply Them to Content Marketing
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"Beginning with the data insights to ensure we were marketing to the right buyers, to the platform’s features and built-in best practices, Akoonu provided value each step of the way."
Chief Innovation Officer and VP, Strategy, New Pig Corporation
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