Does everyone who creates content for your brand deliver the consistent result you want?
Brand Identity, Positioning, and Messaging
Maintaining consistent messaging across multiple teams and channels can seem like a herculean task….and the stakes are high. When different teams deliver messaging not quite aligned with standards, you risk decreased effectiveness. Your buyers are most likely to retain the consistent, repeated messages that are sustained throughout their Buyer’s Journey. (more…)
Impactful targeted messages are a key component of every successful Account-Based Selling and Marketing plan. The foundation for these messages includes:
With messaging, there’s a lot at stake. Messaging impacts your Marketing team’s ability to produce the right content and run successful, targeted campaigns. It also affects your Sales team’s ability to bring in revenue.
Did you know chameleons can see 360 degrees around them? This is a skill also expected of today’s marketers.
Have you noticed B2B marketers now face a trio of overlapping models when considering what messaging to deliver?