Your [EXAMPLE] Style Guide

by Darlene Mann | Jun 29, 2017 | Brand Identity, Positioning, and Messaging

Does everyone who creates content for your brand deliver the consistent result you want?

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How to Prevent Messaging Mayhem

by Darlene Mann | Apr 6, 2017 | Brand Identity, Positioning, and Messaging

Maintaining consistent messaging across multiple teams and channels can seem like a herculean task….and the stakes are high. When different teams deliver messaging not quite aligned with standards, you risk decreased effectiveness. Your buyers are most likely to retain the consistent, repeated messages that are sustained throughout their Buyer’s Journey. (more…)

Tried and Tested Messaging Validation

by Darlene Mann | Dec 2, 2016 | Brand Identity, Positioning, and Messaging

With messaging, there’s a lot at stake. Messaging impacts your Marketing team’s ability to produce the right content and run successful, targeted campaigns. It also affects your Sales team’s ability to bring in revenue.

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5 Types of Expertise You Need to Tackle Targeted Messages

by Darlene Mann | Sep 22, 2016 | Brand Identity, Positioning, and Messaging

Did you know chameleons can see 360 degrees around them? This is a skill also expected of today’s marketers.

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