Akoonu Pipeline Reviews and Forecasting

Akoonu Pipeline Reviews and Forecasting

BLOG: THOUGHT, TIPS and tricks

Category: Buyer Personas

Survey says the top thing sales reps can do to be more effective is understand their buyers

Does Sales Care About Buyer Personas?

Sales teams have long been taught to focus on finding their champions, influencers and decisions makers. That’s why they read Challenger and other methodologies to help them learn to identify and engage the right people, in the best way and … Read More

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Avoiding Sales and Marketing Speak

We’ve analyzed a significant amount of Buyer Persona interviews for our customers. One consistently common feedback area, regardless of industry, is that buyers don’t like “marketing speak” or “sales speak.” This can seem ambiguous and difficult to address if you … Read More

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