Product Marketing

GTM Leaders Meetup: “Product Marketing is About Driving Customer Success”

GTM Leaders Meetup: “Product Marketing is About Driving Customer Success”

product_marketing_meetupLast Wednesday we co-hosted the San Francisco Go-To-Market Leaders Meetup with HighWire PR, where a panel of senior product marketers discussed the role of Product Marketing in shaping conversations with prospects and in supporting Sales. Moderated by TIRO Communications President and Founder Patrick Spencer, the panelists included Slack Head of Product Marketing Harsh Jawharkar, Anaplan Vice President of Global Product Marketing Folia Grace, and Jasper Wireless Director of Product Marketing Theresa Bui Revon. The following are top takeaways from the discussion.

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