Content Marketing

3 Tips for Developing Your Voice

3 Tips for Developing Your Voice

Tone Voice Style.jpgThe hardest part about crafting a meaningful content voice is accepting that it’s not about you—it’s about your audience. Here’s a process for getting it right.

Our natural instinct as marketers is to think the best voice mirrors what we personally respond well to, but that’s not often case. Unless you’re creating content about marketing for marketers who market to marketers… then you likely have some listening to do before you settle on a “style” or voice.

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Content Hero or Content Zero?

Content Hero or Content Zero?

Content Hero.pngThere is a lot at stake for your content. It needs to generate leads and recognition in the marketplace. Content also needs to support marketing and sales initiatives throughout the funnel and pipeline. If content resonates with buyers and fulfills their buying needs at the right time, it will drive results. If not, it is destined for the wasteland of unused marketing content.

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