Are you on the same page as your remote colleagues? It can be challenging to execute consistent, aligned marketing across global teams, dispersed freelancers, agencies and employees working from home. Yet the scalability and flexibility has benefits that have inspired companies to tackle the inherent challenges of remote teams and resources. What do successful distributed teams have in common?
Marketing and Sales are very different organizations, but regardless of whether you are a manager or an individual contributor in either organization, your goal is to produce results. (more…)
Better is better.
Creating informational, engaging content helps empower buyers to research and make decisions. We’re educating buyers and moving them through our funnel. We’re helping them…. right?
Can you really talk about something as “way back when” when the “back when” is really just 20 years ago? Well, you can when something as significant as the rise of the internet sits in the divide. So here we are, talking about “way back when” in the late 90’s…
We’ve had a stealthy secret for about a year, but the time has come to share our expanding product line and Akoonu brand refresh. Meet the new Akoonu!
As technology increasingly provides insight into our buyers’ journeys, Marketing gains an opportunity to build a strong partnership in helping Sales drive revenue. Marketers have focused on Buyer Persona and Journey research to create better, deeper understanding of buyers in order to create more impactful marketing programs. (more…)