Buyer personas are representations of the actual buyers influencing or making decisions about your solutions and are based on real people, insights, data, and experiences. They’re the necessary foundation to not just your content marketing strategy, but to all of your B2B marketing efforts. In-depth buyer personas influence everything from corporate messaging, to social media, to email marketing, to sales alignment, to lead nurturing and more.
This infographic highlights the 5 essential layers comprising a robust, useful buyer persona. It also includes buyer persona interview questions and real examples of persona insights for each essential layer.