Marketers, let’s be realistic.
There’s millions of search results for “shareable email tips,” “shareable content framework,” and “anatomy of shareable content.” So…. why would I add to this pile of content? After reviewing 100+ results related to “shareable emails,” I couldn’t find what I was looking for: background, tips and framework all in one place.
And how many of your marketing emails are deleted by your audience? Relevant, impactful email marketing drives results. The problem is we largely receive generic, untargeted or promotional emails. As marketers, we don’t usually start our day thinking, “What solution can I buy today?” to then find ourselves delighted by the offers in our inbox. (more…)
As millions of kids prepare to search high and low for Easter eggs this weekend, I’m reminded of a recent “the chicken or the egg” discussion I had around buyer personas and journey maps. (more…)
As a B2B marketer, you’ve already heard all about how personalization increases engagement and conversions. And it’s true – providing buyers with content relevant to their specific needs and buying stage can take your marketing efforts to a whole new level.