Privacy Policy

Scope

This Privacy Policy describes how Metata LLC ("Akoonu," "we," "us," or "our") collects, uses, and shares personal information of visitors to our website at akoonu.com and related Akoonu-operated websites (collectively, the "Site").

This Policy does not govern how Akoonu handles Customer Data processed by the Akoonu Services within a customer's Salesforce Org. Akoonu's handling of Customer Data is governed by the Akoonu Terms of Service, the Data Processing Addendum, and, where applicable, the AI Schedule.

What We Collect

We collect personal information in the following ways:

Information you provide directly. When you fill out a form, request a demo, subscribe to our content, or contact us, we collect the information you provide. This typically includes your name, business email address, company name, job title, phone number, and any other information you choose to share with us.

Information collected automatically. When you visit the Site, we automatically collect certain information about your device and your interaction with the Site, including your IP address, browser type and version, operating system, referring URL, pages viewed, time spent on pages, and approximate location derived from IP address.

Information from third parties. We may receive information about you from third-party sources such as business contact enrichment providers, marketing platforms, event registration systems, and publicly available sources. We combine this with information we collect directly to better understand and serve our visitors.

Cookies and similar technologies. We use cookies and similar technologies as described in the "Cookies and Similar Technologies" section below.

Categories of Personal Information

For purposes of California and other U.S. state privacy laws, in the past 12 months we have collected the following categories of personal information:

• Identifiers (name, email, phone, IP address)
• Commercial information (company, role, interest in our products)
• Internet or network activity (browsing on the Site, interactions with our content)
• Geolocation data (approximate, derived from IP address)
• Professional or employment information (job title, company, industry)

We do not knowingly collect sensitive personal information (such as government identifiers, precise geolocation, or health information) through the Site. We do not collect personal information from individuals we know to be under 16.

How We Use Personal Information

We use personal information for the following purposes:

• To operate, maintain, secure, and improve the Site
• To respond to inquiries, demo requests, and support questions
• To send service-related communications (account confirmations, technical notices, security alerts)
• To send marketing communications about Akoonu products, events, and content, where permitted by law and subject to your opt-out preferences
• To analyze Site usage and measure the effectiveness of our content and campaigns
• To comply with legal obligations and enforce our agreements
• To detect, prevent, and address technical or security issues

Lawful bases (for visitors in the EEA, UK, or Switzerland): We process personal information on the basis of (a) your consent, where required (e.g., for non-essential cookies and certain marketing communications); (b) our legitimate interests in operating and growing our business, including understanding how visitors use our Site and informing prospective customers about our products; (c) the performance of a contract with you or steps taken at your request prior to entering into a contract; and (d) compliance with our legal obligations.

How We Share Personal Information

We share personal information only as described below. We do not sell personal information for monetary consideration.

Service providers. We share personal information with vendors that help us operate the Site and our business — for example, website hosting providers, analytics providers, CRM and marketing automation platforms, email delivery services, and event platforms. These vendors are contractually limited to using personal information to provide services to Akoonu.

Business transfers. We may share personal information in connection with a merger, acquisition, financing, reorganization, sale of assets, or similar transaction (including in due diligence).

Legal and safety. We may disclose personal information when we believe in good faith that disclosure is required by law, legal process, or government request, or is necessary to protect the rights, property, or safety of Akoonu, our customers, or others.

With your direction or consent. We share personal information in other circumstances when you direct us to or consent.

Sharing for cross-context behavioral advertising. Some of our advertising and analytics partners may collect information through cookies on the Site that, under certain U.S. state privacy laws, may be considered "sharing" for cross-context behavioral advertising. You can opt out of this sharing through the cookie preferences control on the Site or by enabling Global Privacy Control (GPC) in your browser.

Aggregated or de-identified data. We may share aggregated or de-identified data that cannot reasonably be used to identify you.

Cookies and Similar Technologies

We use cookies and similar technologies to operate the Site, remember your preferences, analyze how the Site is used, and support marketing. Our cookies fall into the following categories, which match the choices in our cookie preferences control:

• Essential. Required for the Site to function. These cannot be disabled.
• Analytics. Help us understand how visitors use the Site so we can improve it.
• Media. Enable embedded videos from Wistia, YouTube, and similar providers.

You can manage your cookie preferences at any time through the cookie preferences control on the Site, or through your browser settings. If you disable non-essential cookies, some Site features may not work as expected.

We honor Global Privacy Control (GPC) signals received from your browser as a valid opt-out of "sale" or "sharing" of personal information under U.S. state privacy laws.

Your Privacy Rights

Depending on where you live, you may have the following rights with respect to your personal information:

• Access — Request a copy of the personal information we hold about you
• Correction — Request correction of inaccurate personal information
• Deletion — Request that we delete personal information we hold about you
• Portability — Request a copy of certain personal information in a portable format
• Opt-out of marketing — Unsubscribe from marketing communications at any time
• Opt-out of "sale" or "sharing" — Direct us not to share personal information for cross-context behavioral advertising
• Withdraw consent — Where we rely on consent, you may withdraw it at any time

To exercise any of these rights, contact us at privacy@akoonu.com. We will respond within the time period required by applicable law (typically 30–45 days). We may need to verify your identity before fulfilling certain requests.

You may also authorize an agent to submit a request on your behalf. We will require the agent to provide proof of authorization and may require you to verify your identity directly.

We do not discriminate against you for exercising your privacy rights.

For visitors in the EEA, UK, or Switzerland: You have the right to lodge a complaint with your local data protection authority if you believe we have not handled your personal information in accordance with applicable law.

Data Retention

We retain personal information for as long as necessary to fulfill the purposes described in this Policy, comply with our legal obligations, resolve disputes, and enforce our agreements. Retention periods vary based on the type of information and the purpose for which it was collected. When personal information is no longer needed, we delete or de-identify it.

International Transfers

Akoonu is based in the United States. If you are located outside the United States, your personal information may be transferred to, stored, and processed in the United States or in other countries where our service providers operate. Where required by law, we use appropriate safeguards (such as the European Commission's Standard Contractual Clauses) to protect personal information transferred internationally.

Security

We maintain reasonable administrative, technical, and physical safeguards to protect personal information against unauthorized access, disclosure, alteration, and destruction. No method of transmission over the internet or method of electronic storage is 100% secure, however, and we cannot guarantee absolute security.

For information about how Akoonu protects Customer Data processed by the Services, see akoonu.com/security.

Children

The Site is not directed to children under 16, and we do not knowingly collect personal information from children under 16. If you believe we have collected personal information from a child under 16, please contact us at privacy@akoonu.com and we will take appropriate steps to delete it.

Third-Party Links

The Site may contain links to third-party websites. We are not responsible for the privacy practices of those websites. We encourage you to review the privacy policies of any third-party sites you visit.

Changes to This Policy

We may update this Policy from time to time. If we make material changes, we will provide notice through the Site or by other appropriate means (such as email to subscribed users) before the changes take effect. The "Updated" date at the top of this Policy indicates when it was last revised.

Contact

For questions about this Privacy Policy or to exercise your privacy rights, contact us at:

Email: privacy@akoonu.com

Metata LLC
Livingston, Montana

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Prior versions of this Privacy Policy are available at akoonu.com/legal/privacy/2026-04-23.