Your team builds the context. Every agent uses it.
The people who know what your data means are the ones who define it — by clicking, not by filing a ticket.
Data, semantics, and process.
An agent needs more than your records. It needs the knowledge that isn't in any field, and it needs to know how your team does the work. Three artifact families carry those three things, and instructions run across all of them.
Entities
The records
Curated fields, rollups over child records, filtered related lists, the parent record, and computed signals — assembled into one view. This is what is true right now.
Briefs
The business knowledge
How you segment, what a stage means, how you sound, what your policies are. The knowledge that isn't in any field — the frame a record has to be read in.
Skills
How the work gets done
The steps your team follows, with stop conditions, so every agent does it the same way. A skill references a definition by name, so the definition can change underneath without the skill needing an edit.
Instructions, across all three
Instructions carry the judgment your team applies without thinking: what a value means, when it matters, and how it may be used. They attach per field, per entity, and per domain — so the same field can read one way in a pipeline view and another in a renewals view.
Who writes them, and howAn instruction, as written
“Health score below 60 warrants outreach. Sourced from the customer success platform, refreshed nightly — internal only, never quote to a customer.”
An easy-to-use app for business users — not a job for developers.
The people who own the meaning do this themselves, start to finish. We help you get going, and once it is live the app shows you how your context is being used, so the team that built it is the team that keeps it right.
- 01
Build your entities
Start from the page layout the object already has, keep the fields that matter, and write an instruction against the ones that need one. Rollups over child records, filtered related lists, and computed signals get added the same way.
How entities get built - 02
Add briefs and skills
Briefs carry the knowledge that is in no field — how you segment, what a stage means, how you sound. Skills carry how your team does the work, so every agent does it the same way.
What's in the context - 03
Preview against real records
See exactly what an agent will receive, rendered from a record you choose, before anything is activated.
Building and previewing - 04
Package into domains
A domain is a named lens: this set of entities, these briefs, these skills, for a team or an agent. Finance and Sales look at the same records through different domains without either maintaining a second copy.
Domains and ownership - 05
Deploy to your AI tools and agents
Pick where the domain is delivered — Agentforce, an MCP client, Prompt Builder, Flow, Apex. Adding another later is a connection, not a rebuild.
Connecting each surface
Opportunity 360
ActiveA deal as RevWorks sees it. Reach for this when judging whether a deal is healthy, stuck, or about to slip.
Core record
Opportunity
The same object, at the depth the question needs.
Enrichment
4Computed on the way out. None of it is stored on the record.
Referenced object
Related objects
2The two lists that matter, capped — not the whole tree.
Metrics
1Counted in the query. The agent gets one number, not every task.
Where your users and agents already work.
You did the work once. It turns up everywhere your team asks a question — and the answer is the same in all of them, because they are reading the same definitions.
Agentforce
Claude
ChatGPT
Slack
Teams
Any AI agent
Claude, over MCP
A rep asks whether to worry about a renewal, and gets an answer with the reason attached.
Agentforce
A service agent answers from the same Account entity, inside the Einstein Trust Layer.
Prompt Builder
An outreach template drafts from the record, using the fields and the guidance attached to them.
Flow
An automated step flags accounts heading into a renewal at risk, on the same definition of at-risk.
One Account entity. Four jobs. Nothing rebuilt.
Adding a fifth is a connection, not another build — and when the business changes what a term means, it changes in one place for all of them.




